It is one of the largest employment sectors in India and it is going through a challenging phase. Almost every brand is on an expansion spree increasing its network and reach. Expansion of network demands additional manpower both in terms of quantity and quality.
The industry is represented by Small, Medium, Large, Corporate dealers for entire segments, viz, Cars, Luxury Cars, Utility Vehicles (UV), Sports Utility Vehicles (SUV), Commercial Vehicles-CV (Trucks/Bus), Light/Medium/Heavy Commercial Vehicles (LCV/MCV/HCV), 2 Wheelers (Bikes/Scooters), 3 Wheelers.
Entry of Automobile MNCs and globalization have increased opportunities, vacancies, job openings at every outlet and the dealers are hiring manpower constantly.
Dealers have various structured functions, positions, roles to improve Customer Satisfaction and Business growth. The functions at dealers would be, Showroom / Field / Corporate / Institution / Government / Accessories Sales, Sales Support / Coordination, Telemarketing, Stock yard, Test drive, Invoicing/Billing, New vehicles delivery, Sales Admin, Back office, Marketing, Brand, Infrastructure/Projects, Used Car Sales/Evaluation, Exchange, After Sales Service, Workshop/Floor, Warranty, Value Added Service (VAS), Body shop/Accident repairs,Spare Parts, Training, HR, Accounts, Finance.
Some of the Roles at the dealership are Sales Team Leader, Sales Consultant/Executive/Advisor, Customer Relationship Executive (CRE/CRM),Accessories Executive, Receptionist, Service Advisor, Body Shop/AC Technician, Electricians, Denter, Painter, Denting/Painting Workers/Workmen,Fitter, Driver, Quality Inspectors, Floor Supervisors, Spare Parts Picker, Data Entry Operator, Cashier, IT Support Officer, Trainers, Director,Chief Executive Officer (CEO), President, Vice President (VP), Associate/Assistant Vice President (AVP), General Manager (GM),Deputy/Assistant General Manager (DGM/AGM), Head Operations, Senior/Divisional Manager, Sales Manager, Brand Champion, Branch/Business Head.
Few decades ago, only few Brands were present in India. Today almost all the Globally renowned brands have their full presence right from Manufacturing to Customer servings. The brands currently in India are Maruti Suzuki, NEXA, Hyundai, Ford, Audi, BMW, Mercedez Benz, Volvo, Jaguar, Land Rover, Porsche, Polaris, Volvo, Nissan, Renault, Datsun, FIAT, Volkswagen, Skoda, Mitsubishi, Toyota, Honda, Jeep, Ashok Leyland, AMW, Bharat Benz, Eicher, Mahindra, Tata, MAN, Scania, Force, TVS, Kawasaki, Hero, Honda, Bajaj, KTM, Yamaha, Suzuki, Vespa, Harley Davidson, UM, Triumph, Indian, Benelli, Royal Enfield, Piaggio
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